The Impact of Social Phenomena on Beauty: Evolution, Influences, and Trends

Since I started working in the beauty industry, I have heard numerous opinions on the concept of beauty. However, the idea I have formed is that the diversity of each individual represents their most beautiful part. Let us explore some of my reflections together.

The Evolution of Beauty

The perception of beauty is a dynamic concept influenced by a myriad of cultural, economic, and technological factors. From ancient times to the present day, aesthetic standards have changed radically. In ancient Greece, beauty was synonymous with symmetry and proportion, while during the Renaissance, full and rounded forms were celebrated. Each era had its ideals, reflecting the values and aspirations of the time.

Icons and Influences

Figures like Marilyn Monroe and Twiggy shaped the beauty ideals of the 20th century, embodying respectively voluptuous femininity and androgynous thinness. Historical events and cultural movements played a crucial role in redefining what is considered beautiful. Cinema, fashion, and advertising created often unattainable standards, deeply influencing public perception.

Contemporary Social Phenomena

Today, social media amplifies the influence of social phenomena on beauty. Platforms like Instagram and TikTok allow people worldwide to share their aesthetic visions. However, they also promote an image culture that emphasizes perfection. Movements like body positivity challenge these unrealistic ideals, promoting acceptance of all body types.

The Beauty of Diversity

Globalization has led to greater appreciation of cultural diversity. The unique features of different ethnicities are celebrated more than ever before. Models of various ethnic origins are redefining beauty standards, representing a more varied and inclusive panorama.

Inner and Outer Beauty

Beyond aesthetic aspects, inner beauty has always held great value. Characteristics such as kindness, integrity, and self-confidence are essential for authentic and lasting beauty. Learning to appreciate and love ourselves for who we are, valuing what we find beautiful, is fundamental to living in harmony with ourselves and others.

In Conclusion

Beauty is an ever-evolving concept, influenced by social, cultural, and technological phenomena. From ancient civilizations to social media, aesthetic standards have transformed, reflecting the values of the time. It is important to promote a vision of beauty that is inclusive and respectful of both external and internal diversity. Valuing what we find beautiful without attacking what we do not like allows us to live in harmony with ourselves and the world. Each of us should understand that beauty is an undefinable concept: diversity is its essence and our greatest strength.



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