“Demure” is a trend that celebrates modesty and composure, redefining understated elegance in an era dominated by showmanship. The trend was born on TikTok and launched by content creator Jools Lebron, who turned “Demure” into a true style movement. Initially, Lebron’s aim was to poke fun at the term, as shown in a video where she promotes a “Demure” makeup look for work that turns out to be anything but subtle.
The term “demure,” literally translated as “modest” or “reserved,” has acquired a new meaning, blending humor and self-awareness in a broader social context.
International Personalities Who Have Embraced It
Several international celebrities have helped bring the Demure trend to the forefront. Jennifer Lopez, for example, reinforced its popularity with a video in which she elegantly sips a drink from her brand. Olivia Rodrigo, Bebe Rexha, and Lizzo have also contributed, each adding a personal touch to the Demure concept. Khloé Kardashian showcased her “Demure” style with a subtle makeup look. Another significant example was President Joe Biden, who used the hashtag “Demure” on Instagram to announce student debt cancellation, demonstrating how even a political context can embrace this aesthetic. Kamala Harris, during the U.S. presidential campaign, highlighted her “Demure” approach, contrasting it with the more direct style of her opponent.
Italian Personalities and Their Contribution
In Italy, the Demure trend has also found supporters in the entertainment and fashion worlds. Levante, with her consistently natural style, and Alessia Marcuzzi, through her posts emphasizing authentic and relaxed beauty, have embraced this movement, showing how sobriety can be synonymous with elegance.
Public and Media Reaction
The public and media reaction to the Demure phenomenon has been largely positive. Many see this trend as a return to a more authentic and less forced aesthetic. Journalistic outlets have highlighted how Demure offers an alternative to the constant need to impress through excess, while social media has seen a surge of content embracing this philosophy.
Content and Messages Associated with Demure
Content related to Demure ranges from tutorials on how to dress simply but chic, to motivational posts that emphasize authenticity and composure. These messages underscore the importance of being oneself without feeling compelled to follow exaggerated trends or flashy behaviors.
Difference Between Actual Meaning and Online Perception
While the term “demure” originally described modest behavior or attire, online the concept has been broadened to include a deeper life philosophy. On social media, “Demure” has become synonymous with a composure that does not sacrifice personality, a way of being that emphasizes respect for oneself and others through timeless elegance.
